If you’re wondering “How much does Facebook pay per 1,000 views?”, the honest answer is: it depends. Facebook pays creators through different monetization products—In-Stream Ads (long-form), Ads on Reels (short-form), Stars, Subscriptions, Branded Content, and Paid Online Events. Your RPM (revenue per 1,000 views) varies by country (advertiser demand), audience quality, niche, watch time, policy compliance, and ad suitability.
⚠️ Rates fluctuate and Facebook updates policies often. Treat the country-wise numbers below as indicative ranges, not fixed promises.
CPM vs RPM (Know the Difference)
- CPM = advertiser pays per 1,000 ad impressions (platform-side metric).
- RPM = creator revenue per 1,000 video views (your take-home indicator).
- Important: 1,000 views ≠ 1,000 monetized ad impressions. Only eligible, ad-suitable views with sufficient watch time get ads.
Factors that Drive Your Earnings
- Country mix: US/UK/CA/AU, Nordics, DE/FR generally pay higher than emerging markets.
- Format & length: Long-form videos (with mid-rolls) can earn more per 1,000 views than short Reels, if retention is strong.
- Niche: Finance, tech, business, health/fitness “how-to” tend to attract higher CPMs.
- Ad suitability: No shocking, reused, or policy-risky content.
- Retention & session time: The longer and more engaged the viewer, the better the fill rate and RPM.
Indicative Earnings per 1,000 Views by Country (Estimates)
(Two rough bands shared below: Long-Form In-Stream RPM vs Reels RPM. Your mileage may vary.)
Tier 1 (often higher demand)
- United States: Long-form ~$3–$12 | Reels ~$1–$6
- Canada: Long-form ~$2.5–$9 | Reels ~$0.8–$4
- United Kingdom: Long-form ~$2.5–$10 | Reels ~$0.8–$4.5
- Australia: Long-form ~$2.5–$9 | Reels ~$0.8–$4
- Germany: Long-form ~$2–$8 | Reels ~$0.7–$3.5
- France: Long-form ~$2–$7 | Reels ~$0.6–$3
- Netherlands / Switzerland / Sweden / Norway (Nordics): Long-form ~$2.5–$9 | Reels ~$0.8–$4
Tier 2 (solid but variable)
- Japan: Long-form ~$2–$7 | Reels ~$0.6–$3
- South Korea: Long-form ~$1.5–$6 | Reels ~$0.5–$2.5
- Singapore: Long-form ~$2–$7 | Reels ~$0.6–$3
- UAE / Saudi Arabia: Long-form ~$1.5–$6 | Reels ~$0.4–$2.5
Tier 3 (emerging / mixed demand)
- India: Long-form ~$0.4–$2 | Reels ~$0.08–$1.2
- Indonesia: Long-form ~$0.3–$1.8 | Reels ~$0.05–$1
- Brazil: Long-form ~$0.4–$2.2 | Reels ~$0.08–$1.2
- Mexico: Long-form ~$0.4–$2 | Reels ~$0.08–$1
- South Africa: Long-form ~$0.4–$2 | Reels ~$0.08–$1
Reading the ranges: If your content is family-safe, original, niche-aligned, and gets strong retention, you’ll trend toward the upper end. Reused/meme-only content with weak watch time trends toward the lower end.
How to Maximise Facebook RPM (and Earnings)
Build for Monetization, Not Just Views
1) Prioritise Long-Form + Retention
- Publish 2 long-form videos/week (3–8 minutes to start, expand when retention is healthy).
- Place natural hooks in the first 3–5 seconds; break patterns every 20–30 seconds.
- Use chapters, captions, and clear storytelling (tutorials, case studies, results).
2) Use Reels for Top-of-Funnel Growth
- Post 1–2 Reels/day to attract new audiences.
- Repurpose long-form into snackable Reels with on-screen text and CTA to “watch full video”.
3) Protect Ad Suitability
- Follow Partner Monetization Policies + Content Monetization Policies.
- Avoid reused clips, graphic/shocking material, misinformation, clickbait thumbnails.
4) Target High-Value Niches & Countries
- Create content useful to advertiser-friendly niches (money, career, tech, health, productivity).
- Collaborate with creators whose audiences are in Tier-1 geos; run English captions to broaden reach.
5) Optimize Metadata & Packaging
- Research and include SEO keywords: Facebook monetization, Facebook RPM per 1000 views, how much Facebook pays, Ads on Reels, In-Stream Ads eligibility, Facebook creator India/US/UK, etc.
- Craft clean thumbnails, specific titles (“How to…”, “Step-by-Step…”, “Before/After”).
6) Mix Monetization Streams
- Stars during weekly Lives; Subscriptions for exclusive content/community.
- Branded Content tool for paid partnerships (transparent and safer).
- Sell digital products (templates, guides) to reduce reliance on ad RPM.
7) Test, Measure, Iterate
- Track 1-minute views, retention, average watch time, monetized play rate in Professional Dashboard.
- A/B test hooks, titles, thumbnails. Kill weak formats fast; double down on winners.
Quick Answers (FAQs in Brief)
- Is every view monetized? No. Only eligible, ad-suitable views with enough watch time.
- Why are my RPMs low in India? Advertiser demand and CPMs are lower; focus on retention, niche quality, and global reach.
- Are Reels less lucrative? Often lower RPM than long-form, but great for growth. Use both.
Final Word from Your own Mukesh Kapoor
Don’t chase viral spikes; chase repeatable, brand-safe value. If you publish original, helpful content with great retention, your Facebook RPM (and total revenue) will rise—no matter the country. Stay consistent for 60–90 days, build community trust, and diversify income streams. That’s how creators turn 1,000 views into a real business.