If you’re in India and dreaming of turning your Facebook presence into a steady income stream, this guide is for you. I’ll break down Facebook monetization requirements in India, the eligibility rules, and the step-by-step path to unlock features like In-Stream Ads, Ads on Reels, Stars, Subscriptions, Branded Content, and Paid Online Events. I’ll also share a realistic roadmap so you can move from “posting for fun” to “posting for profit”.
Note: Facebook updates policies and thresholds from time to time. Always cross-check in Professional Dashboard / Creator Studio for the latest eligibility.
What “Facebook Monetization” Really Means
Monetization on Facebook is an umbrella term for multiple products. In India, creators typically use:
- In-Stream Ads (Long-form video)
- Ads on Reels (Short-form video)
- Stars (tips from viewers)
- Subscriptions (members-only content)
- Branded Content (paid partnerships with brands)
- Paid Online Events (ticketed live sessions)
Each product has its own eligibility criteria on top of Facebook’s global rules.
Core Eligibility: The Non-Negotiables
Before Facebook turns on any earning tool, you must satisfy the platform-wide policies:
Partner Monetization Policies (PMP)
- Be compliant with Community Standards (no violence, hate, nudity, scams).
- Authentic presence (no fake engagement, no bought likes).
- Original content (avoid unlicensed clips, compilations, or reused material).
- Follow intellectual property (IP) rules.
Content Monetization Policies (CMP)
- Create brand-safe content (no shocking/graphic content, misinformation, or clickbait).
- Avoid limited/zero-ad suitability categories (e.g., reused content, borderline policy topics).
- Maintain a consistent posting pattern with real engagement.
If you violate these, your monetization can be limited or turned off—even if you meet the numbers.
In-Stream Ads: Typical Requirements & Best Practices
What it is: Ads shown before/during/after your long-form videos (generally 1 minute+).
Typical eligibility (numbers can change):
- A sizable follower base (commonly around 10,000 followers on a Page).
- Strong watch time in the last 60 days across on-demand and/or live videos.
- A minimum number of eligible, original videos published (not cross-posted or reused).
My advice to qualify faster:
- Publish 3–5 original videos/week (1–3 minutes to start; scale to 3–8 minutes).
- Use hooks in the first 3 seconds, and pattern breaks every 20–30 seconds.
- Add captions, clean thumbnails, and clear titles with keywords.
- Keep retention high—tell stories, teach step-by-step, or demonstrate results.
Ads on Reels: Short-Form Earnings
What it is: Ads placed in/around your Reels.
Common signals Facebook looks for:
- Consistent Reels output with strong play counts and retention.
- Original short-form content (avoid reposts from other platforms with watermarks).
- Good policy compliance and viewer quality (not just viral spikes).
How to grow into eligibility:
- Post 1–2 Reels daily for 60–90 days.
- Use Hinglish hooks, on-screen text, and native editing (mobile-first).
- Aim for save/share triggers (templates, checklists, “Do this today” formats).
- Turn on Professional Mode (if using a profile) or use a Page with a Professional Dashboard.
Stars, Subscriptions & Branded Content
- Stars: Viewers tip you during live or on videos. Start lives weekly, interact actively, call out supporters.
- Subscriptions: Offer members-only benefits—exclusive lives, templates, community chats, early access.
- Branded Content: Collaborate with brands. Always use the Branded Content tool (transparency = trust). Pitch brands with your niche, demographics, and case studies.
India-Specific Setup: Payments & Tax
- Use a valid PAN, bank account, and complete Facebook payout setup.
- Thresholds are typically around $100 (varies), after which payouts are processed.
- Keep basic GST/IT records if you’re doing sizable business revenue.
How to Achieve Facebook Monetization: My Action Plan
H2: Step-by-Step Roadmap (From Zero to Monetized)
H3: Phase 1 (Weeks 0–4): Foundation & Clarity
- Pick a clear niche (e.g., fitness tips, exam prep, skin care, finance).
- Set up a Page or Professional Mode with complete bio, categories, contact info.
- Post daily: 1 Reel + 2 carousels or 1 long-form video + 1 Reel.
- Use SEO keywords in titles/descriptions: Facebook monetization India, Facebook In-Stream Ads eligibility, Ads on Reels requirements, Facebook creator India, how to monetize Facebook in India.
H3: Phase 2 (Weeks 5–8): Scale & Retention
- Increase to 1–2 Reels/day + 2 long-form videos/week.
- Track metrics: 1-minute views, average watch time, retention curves.
- Collaborate with adjacent creators (cross-audience growth).
- Start weekly lives (for Stars) and collect email/WhatsApp leads.
H3: Phase 3 (Weeks 9–12): Eligibility Push
- Publish 5–8 solid eligible videos that meet policy guidelines.
- Aim for consistent watch time; repurpose long videos into Reel snippets.
- Check Professional Dashboard → Monetization for product eligibility toggles.
- Apply when eligible; keep posting brand-safe, original content.
Content That Hurts Monetization (Avoid These)
- Reused/compilation clips, reaction-only with no value.
- Misleading thumbnails/titles, clickbait.
- Policy-sensitive topics (graphic content, misinformation).
- Downloaded TikToks/shorts with watermarks.
Quick Checklist (Pin This)
- ✅ Follow PMP + CMP (no shortcuts).
- ✅ Original videos (long + Reels), consistent schedule.
- ✅ Professional Dashboard set up; check eligibility weekly.
- ✅ Live weekly for Stars; engage with viewers.
- ✅ Payment + tax info complete (PAN, bank).
- ✅ Brand-safe storytelling and clean editing.
Final Word from me: Your own Mukesh Kapoor: Best Memer in India
Monetization isn’t a lottery—it’s a system. If you publish original, policy-safe content, optimize for watch time and retention, and show up consistently for 60–90 days, Facebook’s monetization doors in India start opening. Focus on value, trust, and community—the money follows.